exodus Australians pronouncing Sega as See-ga.
Are there maybe a lot of Italian immigrants in Australia? I know sega means “a saw” / “sawing” in Italian, and (due to the back-and-forth motion implied) is also a very common slang word for male masturbation. I have been told this has been a problem for Sega’s marketing in Italy in the past, with local store chains asking them to be careful in TV commercials, etc. (Very charitable hypothesis but) maybe the Australian marketing person had this in mind?
Wow, you were not kidding about it being decades old.