There’s a Shake Shack in my town and it doesn’t really look all that different from any of the other fast food places nearby. I was interested to hear Tim explain its design aesthetic mimicking somewhere that appeared a lot older than it is because that’s not the impression that I get of it, though that might be because my local one is in an upmarket city centre shopping centre.
I’ve never eaten there, and my lasting memory of my local one is that they’re one of a very few retailers to translate into Welsh what they offer front and centre on their storefront, which is kinda cool. Though I’ll never get out of my head seeing “burgers” translated as “byrgyrs”.