I always loved how subscription to Edge meant you got a cover that was pure art, with none of the HOTTEST TIPS AND TRICKS! IS JAK & DAXTER SONY’S MARIO KILLER?? text-noise all over it. Once you see it without the words, you realise how many words were there. They need to be there, in theory, because those words are for selling the product. If you’re a subscriber, they’ve already sold the product.
I see reversible covers as the same thing: a version of cover that speaks to ownership, rather than sales. So they’re often more relaxed, more tasteful, more in-world. And I love that. They speak to games as coffee-table objects, books, parts of collections.
And I guess I love the “I own this” aspect because I’m awful.