Trailers have kind of a special significance for me: the majority of my life has been spent well below the poverty line, including all of my childhood, so I always spent much more time imagining games and other media from trailers, magazine articles, concept art, etc. than actually being able to afford them. Who among you remembers apple.com/quicktime? I’ll have to think about some older ones that stuck with me, but as far as more recently . . .
Say what you will about the accomplishments of his filmic ambitions in longer forms or whether the games live up to their promise, but Kojima really is pretty good at trailers.
At some point the hype videos for FF14’s regular patches’ release changed from exhaustive feature breakdowns to more tightly edited trailers, and by now they’ve become good at it.
Likewise, the FMV trailers for the major expansions and official music videos for their themesongs.