rootfifthoctave I ate puyo gummies once. but curry usually has a highly sweet element to it as well, often from sugar, honey, peanut butter etc. so imagine them like raisins in curry.
edit: like chazumaru said, curry has sweeteners in it, like apples. one of the puyo gummies I had was apple flavor, so it’s not that much of a stretch.
Something about the pick up and play, “bite size” nature of the Nazo Puyo fits the theme of instant curry blocks, and a consumable product. I love this stuff. Similar to how cardboard game boxes in Japan are sometimes referred to as “Cartons”, whether it’s curry, or a video game, marketing copy appeals to the same part of your brain.